Following web standards is very important for the projects that are intended to be used as web application over World Wide Web (WWW) and internet. This makes things easy for everyone, developers and users, in various ways such as improving the speed of the application, improving the quality, ease of conversion to various formats, easy Google indexing, etc.
For Developers, usage of web standards makes the development easy and can be clearly understood if someone else wants to work or review the same code. This result in no (or very few) browser compatibility issues – developers need not code for each browser separately. This makes development process more simplified as it is following the globally understood coding patterns. Setting the code right with web standards is cost effective as there is notable decrease in work hours when compared with similar development without web standards. The results are show much better in the longer run for bigger projects which are required to be kept under support and maintenance.
For Users, the application with web standards gives the end user better and good user experience. There will the standard view in all the browsers; users viewing in different browsers will not face any user interface (UI) issues. This obviously enhances the performance of the web application resulting on increased user base and a great deal of traffic leading to eventual success of the application.

Organizations involved in standardization.

Web standards are the universally accepted over communities and regions which is not owned by any individual or organization. These are formal, technical specifications that define and describe the features and facts of the World Wide Web. These standards are built and enforced to be used to betterment and co-existence or different technologies.
There are few organizations which are formulating, maintaining and supporting these standards on the sole idea of co-existence of different useful technologies.

Few of the organizations are listed below:

• World Wide Web Consortium (W3C)
• Internet Engineering Task Force (IETF)
• International Organization for Standardization (ISO)
• Ecma International (ECMA)
• Unicode Consortium
• Internet Assigned Numbers Authority (IANA)