Our Work

Highly customized Magento eCommerce Retail Store for a multi brand fashion retailer from Belgium.


Our customer is a multi brand fashion retailer with over 63 stores across UK and globe. In 2017, they decided to revamp their overall Magento site to a brand new UI design and they needed to be more effective in showcasing the company’s brands and their respective product ranges. KTree has added numerous features and integrations to their store such as Neckermann Integration, Adyen Payment gateway, Bol.com and Navison ERP integration for gift cards etc 

Industry : Retail
Country : UK
Renowned Company : UK
  • Businesss Requirements and Challenges.

    • KTree made an extra effort to get the best customer experience possible by addressing few portion of the Magento site design from scratch with mobile specific feature.
    • To enhance the online shopping user experience few uncertain parts of the site like Home Page, Product pages, Checkout are highly customized out of standard Magento Solutions.
    • Our team has extended much of basic Magento features like maintain multiple themes, Ajax Add to Cart, Payment integration with multiple gateways etc to meet evolving business goals.
    • KTree has performed a complex data migration and built an option to allow store administrators to Import the product and its attributes from Magento and Export to magento application..
  • Business Requirements

    • They required a fully integrated ERP solution that bridges the gap and optimize the magento site for better performance.
    • The team was looking for a flexible platform that could support to manage content in multiple languages for their new Magento site.
    • The approach was about to bring a complete transformation and to enhance the user experience with the new website theme and layout.
    • To build a highly personalized site which allow magento store administrator to create and manage content in multiple languages for a specific store view.
    • To revamp the Landing page and implanted a Cookie based redirection for returning end-users and route them on their last stayed view.
    • A responsive website with a prominent feature which allow the consumers to browse and customize on the go from any device which they use.
  • Features

    • Product Listing Page : We focused on providing end users with the best possible understanding of fabrics and other elements related to the product like Color, Size etc.
    • Product Search: Powerful searching mechanism to result the relevant details based on minimum customer inputs.
    • Product Zoom and Click: It is an extremely powerful and flexible Magento extension, providing the ability to interactively view high resolution images with responsive, crystal clear and retina ready layout.
    • Product Reviews and Rating: Customer can review product when product is ordered successfully. Engage the customer and Improve your store credibility with Product Reviews and rating.
    • Recently viewed, Upsells & Cross sells products are displayed in the product Page.
    • Site navigation was simplified using Product Page Breadcrumbs for users to move between categories and products pages.
  • Adyen Payment Gateway

    • Adyen offered online services for accepting electronic payments by payment methods including credit cards, bank based payments such as debit cards, bank transfer, and real-time bank transfers based on online banking.
    • Integrating with Adyen gave an ability to manage online and mobile payments easily for our customer and it also enabled full control over the customer data.
    • Secure recurring payments was enabled by using the Adyen platform for the business needs
    • Neckermann Integration

    • Neckermann uses the product/inventory data which are passed through xml to Neckermann for listing and selling the products.
    • Orders are pushed back to Magento application via xml file using orders API.
    • Sync of Invoice and shipment status to Neckermann was performed using API.

What we offered?

  • Google Analytics

    To enhance Ecommerce implementation, Google Analytics is added to the Magento Store for monitoring the website performs, users' behavior, website traffic etc.

  • Transactional Emails

    Added Mailchimp system on the backend infrastructure for marketing services, that allows customer to send out email campaigns to a list of email subscribers.

  • Gift Card View

    Customers can send  gift coupons by placing an order with digital gift cards with all the options in PDP such as sender name,receiver name ,delivery date etc are added in product view.

  • Customized Checkout Process

    Simplifying the checkout by dividing the checkout into simple 3 steps (Address, Payment and Order Complete/Success) and to reduce the confusion to customer when he is in checkout.

  • Barcode Attributes

    It enables to configure barcode from the Backend Panel and to update the Magento products with a barcode for managing the inventory effectively.

  • Crunch Analytics

    Boost your order value by Crunch Analytics which enables user to view the list of recommended products using the sophisticated algorithm in the details product page.

Result of KTree Magento Implemetation.

    • The results were stunning: A personalized magento website with feature set which enables to streamline the operations easily.
    • The support from KTree made it much easier to implement and maintain the Magento online marketplace and to manage operations effectively during peak selling seasons, like Christmas, Thanksgiving Day etc.
    • Synchronization of real-time data like Categories, Magento Products, Orders, Invoice between the back-end ERP and Magento Store was built.
    • 40% increase in transactions

    • KTree’s unique filtering approach has enabled the end user to browse the product and explore more easily than before.
    • The Product category is well organised with easy to use navigation flow. The product page is rich with information and rendered with all the essential product information like Size Chart, Brand logos, Thumbnail images etc
    • For better decision making, we implemented custom admin dashboard to show overall Sales report, Tax report, Coupon usage, Purchased Report etc 
    • 75% increase in site visits

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Our Previous Works

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KTree worked on hundreds of Web Application projects which can be further classified broadly into Web Application Development, SaaS application development, Single Page Applications, Portal Development, Ecommerce Development, ERP Implementation, Mobile APP Development, Point of Sale etc..

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Read more about KTree

KTree, a Global IT Company

What and how the processes are structured in KTree?

KTree follows CMMi process to T. Defined and Mature processes for Coding, Code Reviewing Exercises, QA Process with focus on Performance testing & Load Testing

Where is KTree's Web and Mobile application Development done?

Most of our Development is done from our Hyderabad Development Center. Hyderabad is known for its rich heritage and exotic food apart from abundant IT Talent.

How KTree makes outsourcing project a positive experience?

True collaboration, transparent and constant communication, visibility and traceability are the key for success. The other major one being requirements engineering.

What is Success mantra of KTree, as one of the respected web development company?

Agile Methodology + Strong Documentation + Powerful Web & Mobile Frameworks + Solid KTree Team = Great Web & Mobile Applications within time.

Any other Differentiation which KTree has, which it can offer?

Having worked on hundreds of Web & Mobile Application projects, KTree teams tremendous knowledge & expertise gives very good head-start for projects which helps clients save many man-months

What Development methodology KTree follows and why?

KTree development team follows Agile methodology because of its suitability to web and mobile application development. Scrum helps improve Agility due to its simplicity and flexibility

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