The client, a leading real estate developer, required an advanced ERP system to manage their extensive operations, from lead management to customer payments, including specific real estate functionalities and detailed accounting processes. The need was to integrate lead marketing automation, social media connections, and strategic funneling to optimize lead conversion rates..


The client faced several challenges:

  1. Integration of a full accounting suite including Balance Sheets, P&L, GST returns, and more.
  2. Real estate module customization for comprehensive lead management through to sales and agreement documentation.
  3. Ensuring all property booking, customer payments, and accounting processes were fully synchronized.

    Solutions Implemented

    KTree implemented a tailored Odoo ERP system designed to handle both general accounting and specific real estate operations:

    Accounting Module:

    Enhanced to support transactions such as receipts, payments, and bank reconciliations, with custom reports for GST, TDS, and TCS compliance.

    Real Estate Sales Flow:

    Development & Customization of the real estate module enabled comprehensive lead management, facilitating the entire sales process through to the creation of essential legal documents, including registration deeds, sales agreements, and demand letters

    Property Management:

    The Odoo Real Estate module supports various property types like apartments, villas, and commercial spaces. It tracks detailed information such as location, images, and floor plans. Additionally, it monitors sales status, pricing per square foot, and costs for amenities and parking, enabling efficient property management and sales tracking.

    Customer Portal Integration:

    Enabled seamless customer interaction with access to invoices, booking forms, and payment summaries.

    Sales & CRM Pipeline:

    Configured to manage leads from initial contact through various stages up to the final sale, integrating with social media for lead generation and automated communication tools.

    Marketing Automation:

    Implemented marketing automation using WhatsApp, Email, and SMS to enhance customer engagement and streamline communication throughout the sales process.

    360-Degree Customer View:

    Provides a complete overview of each lead and customer, showing the entire conversion process, advance payments received, pending invoices, and other relevant details to enhance customer management and insights.


    The implementation led to:

    • Streamlined processes across accounting and real estate modules.
    • Improved lead management and customer conversion rates due to efficient pipeline management and enhanced marketing automation.
    • Enhanced customer satisfaction through transparent and accessible financial dealings and comprehensive customer views.
    • Compliance with financial regulations and simplified GST handling.


      • KTree’s ERP implementation significantly improved the client’s operational efficiency and regulatory compliance, setting a robust foundation for future growth and customer satisfaction. The integration of advanced ERP solutions tailored to the specific needs of real estate and accounting has enabled the client to streamline their operations and enhance overall business performance, bolstered by effective marketing automation strategies and a detailed 360-degree view of customer interactions.

      Read more about KTree

      KTree, a Global IT Company

      What and how the processes are structured in KTree?

      KTree's processes follow CMMi to ensure consistent, high-quality outcomes. With a focus on quality coding , code reviewing, and performance and load testing in our QA processes, we deliver reliable, scalable, and high-performing applications to meet our clients' needs.

      Where is KTree's Web and Mobile application Development done?

      KTree's web and mobile application development primarily takes place at our Hyderabad development center. Hyderabad is not only abundant in IT talent but is also known for its rich heritage and exotic food.

      How KTree makes outsourcing project a positive experience?

      KTree delivers high-quality applications that meet our clients' needs, by prioritizing collaboration, communication, visibility, traceability, and requirements engineering. While we charge a little premium for our services, we believe that it is important to provide the necessary resources and expertise to ensure project success.

      What is Success mantra of KTree, as one of the respected web development company?

      The success mantra of KTree as a respected web development company is combining Agile methodology with strong documentation, powerful web and mobile frameworks, and a solid KTree team to deliver great web and mobile applications within a specified timeframe.

      Any other Differentiation which KTree has, which it can offer?

      KTree's tremendous knowledge and expertise, gained from working on hundreds of web and mobile application projects, gives us a significant advantage that allows us to provide a head-start on projects, saving our clients many man-months.

      What Development methodology KTree follows and why?

      KTree's development team follows the Scrum framework of the Agile methodology, which improves Agility through its simplicity and flexibility. This allows us to adapt to changing project requirements and deliver high-quality products within the specified timeframe.

      Leverage the expertise of a Top Application development company for your enterprise web and mobile application needs.

      Contact our solid KTree team to get started.

      Owner & Founder

      We are very satisfied with the Web Application & iOS app developed and launched by KTree. We have received only praise and positivism feedback for their iOS app from end-users. KTree has brought exceptional flexibility and project management skills to the table. KTree stick to their promises.

      BEMI, Finland

      Ecommerce Manager

      We have received overwhelmingly positive feedback from external end-users and internal stakeholders regarding the improved functionality and usability of the new eCommerce site. KTree focus primarily on web & open source technologies, which was exactly what we needed. They made some extremely valuable recommendations, We recommend them highly.

      ZEB​ (Fashion Retailer), Belgium


      KTree really adds lot of value and they will give your more for your $. Our Project was complicated from day one as it involves integrating to our SAP ERP with work operations to create a production orders. It had number of rules & validations which KTree Successfully recreated in the web application. They really take challenges in their stride.

      Printing Giant from Hyderabad India


      KTree is the company to look for education solutions. True partner wherein they have understood our requirements from day one and the project was completed well below the deadline. We recommend them for any Web Application Projects. We are using them for our other projects as well.

      Information & TechnologyInternational School, Hyderabad.

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